We were asked to relaunch MG cars on social right after the pandemic lockdown eased on.


At MG, we’re not ok with the new normal. The new (and actually the old) normal is boring. It’s outdated. We thirst for something else. A world in which we can be different and inspire creativity. A world in which there is no such thing as normal, or the expected. A world in which we are not afraid to be different, think different, and own it. It’s a more lighthearted take on life.


• A fresh start on life

• New chance to be whoever you want, with renewed passion

• Everything is an adventure

• Relaunch of life/relaunch of brand: this is who we are.

We are bold, we are different, we are spirited and unique.