Background:

We were asked to relaunch MG cars on social right after the pandemic lockdown eased on.

Idea:

At MG, we’re not ok with the new normal. The new (and actually the old) normal is boring. It’s outdated. We thirst for something else. A world in which we can be different and inspire creativity. A world in which there is no such thing as normal, or the expected. A world in which we are not afraid to be different, think different, and own it. It’s a more lighthearted take on life.

 

• A fresh start on life

• New chance to be whoever you want, with renewed passion

• Everything is an adventure

• Relaunch of life/relaunch of brand: this is who we are.

We are bold, we are different, we are spirited and unique.