From set design to photography, trendy layouts to elegantly designed products, I am a design enthusiast, who is equally passionate about print production. It’s no surprise that advertising became my calling.
I was born in India, bred in the Middle East, at home everywhere. I hold a Master’s degree in Graphic Design from Middlesex University, London.
I started my career with Marina Printing in Riyadh, where I got strong exposure in pre-press, print production and different printing techniques.
In the last 15 years, I have sharpened my skills working with agencies such as JWT, TBWA, Bold, Y&R, and with experiential agencies like Publicis Live, Geometry, Prisme and Linkviva. I have worked on a broad range of clients in the past, including Emirates, Nokia, HSBC, Unilever, Saudi Tourism, Bank Muscat, and Omantel
Currently, I am leading the art on a range of big-name accounts in DDB Dubai, from fashion to automotive, banking to dairy. My role includes integrated brand campaigns, new business pitches, re-branding and new packaging for products and managing their print production, project managing as well as being the lead creative for many social calendars etc.