With a passion for design that spans from set design to photography, and a keen eye for trendy layouts and elegantly designed products, it’s no wonder that advertising became my calling.
Born in India and bred in the Middle East, I’ve always felt at home everywhere. Holding a Master’s degree in Graphic Design from Middlesex University, London, I’ve spent the last 15 years honing my skills with renowned agencies such as JWT, TBWA, Bold, Y&R, as well as experiential agencies like Publicis Live and Geometry.
Throughout my career, I’ve had the privilege of working with a diverse range of clients including Citibank, Porsche, MG, Emirates, Nokia, HSBC, Unilever, Saudi Tourism, Bank Muscat, and Omantel. In my most recent role at DDB Dubai, I led the art direction for a variety of prestigious accounts spanning fashion, automotive, banking, and dairy industries. My responsibilities encompassed integrated brand campaigns, new business pitches, re-branding initiatives, and product packaging strategies.
Currently, I am leveraging my expertise as head of art department at PRM Global, where I oversee and craft projects for clients such as Carrefour, VOX Cinema, Neom, and The RIG, among others. Each step of my professional journey has been marked by a relentless pursuit of excellence and a commitment to delivering impactful, innovative design solutions.