Background:
For the first time in history, Saudi Arabia sought to open its doors to the world and position itself as one of the top 3 must-discover destinations globally. The goal was to build the Saudi destination into a brand that promises unforgettable experiences.
Idea:
While travelers are used to sharing familiar holiday stories, we aimed to change the narrative. Our campaign invited the world to embark on unimaginable adventures in Saudi Arabia—experiences unlike anything they had ever known.
In Saudi, a holiday is anything but ordinary. Visitors will leave with stories so unique and breathtaking that the world will want to listen. These aren’t just vacations; they are extraordinary journeys waiting to be told.
