Paying tribute to the essence of “Zoku”—a Japanese word meaning “to be continued” or “to be part of a tribe”—the Zoku Runner is a modern evolution of Reebok’s Classic, blending the brand’s iconic Vector with a sleek, updated silhouette.
Rooted in Reebok’s DNA, the Zoku Runner carries the crosscheck, a symbol of movement and momentum, designed by Reebok’s founders in 1980 and inspired by the fluid flight of birds. This shoe weaves Reebok’s rich past into its vibrant future, embodying continuous evolution.
To launch this athleisure icon, we curated a bold, immersive experience that combined music, art, and culture. The standout moment? A cutting-edge ‘unboxing’ rap video featuring acclaimed rapper Borkung Hrangkhwal, setting the vibe for the event.
Held in a dynamic warehouse space, the launch featured pop-up stores in shipping containers, graffiti-laden walkthroughs narrating the Zoku Classic’s story, and an all-day art workshop on graffiti and knit thread techniques for Pearl Academy students.
This was more than a launch; it was a living, breathing tribute to movement, creativity, and the tribe that is Reebok.
