Objective: Build a bold, energetic, and youthful identity for Kuduk Chicken—a fast-growing fried chicken brand from Lucknow that’s here to disrupt the norm and own its space with confidence.
The Concept:
Kuduk Chicken is all about breaking conventions and redefining fried chicken for a new generation. Inspired by the vibe of Lucknow’s streets, this brand blends local pride with global energy, delivering flavor and fun in every bite.
Visual Identity:
Typography: Big, chunky fonts that demand attention and reflect the youthful, no-nonsense attitude of the brand.
Logo Design: A dynamic, playful logo featuring bold typography and a striking mascot (a quirky, confident chicken ready to take on the world). The design is simple yet unforgettable.
Color Palette: Dominantly red for passion, hunger, and energy, paired with white for balance and freshness. Pops of yellow-orange accentuate the sizzling vibe of fried chicken.
