Interfaith Alliance: A Unified Stand Against Online Child Abuse
Background: The Interfaith Alliance, a groundbreaking initiative in collaboration with the Ministry of Interior, aimed to foster dialogue among world faith leaders to combat global crime, starting with the urgent issue of online child abuse.
The Idea: We brought the project to life by creating a comprehensive brand and identity for the Interfaith Alliance, positioning it as a symbol of unity and action across faiths. A full marketing and PR plan was developed alongside a communication strategy that built anticipation for the core event: a 2-day forum, culminating in a gala dinner and a ceremonial pledge signed by some of the most significant faith leaders around the world.
Execution: To amplify the message, a moving museum was produced, touring globally to educate communities and spark conversations about online child protection. Accompanying this, a 30-minute documentary was created to raise mass awareness, spotlighting the issue and promoting action on a worldwide scale.
The Interfaith Alliance demonstrated that when diverse voices unite, they can tackle complex issues like online child abuse, inspiring a global movement through faith and action.
