Background: In a world that has slowed down, where life feels monochromatic and dull, what we need is a splash of vibrancy. With less travel, fewer events, and a lack of excitement, the time is ripe for more colour. Enter Centrepoint’s White Wednesday Sale—bringing brightness and energy back into the everyday with exclusive items, stylish finds, and unbeatable deals.
The Idea: While most brands play it safe with the traditional black-and-white sales approach, we flipped the script. We introduced the New White—a bold, colourful twist to the ordinary. White Wednesday became more than just a sale; it was about infusing vibrancy into a world that felt stagnant.
Our goal was to build a strong, recognizable identity for White Wednesday, one that speaks directly to the essence of both the event and the Centrepoint brand. Through a visually rich and unique approach, we positioned Centrepoint as an elevated fashion destination. The vibrant visuals broke free from the usual black-and-white e-commerce landscape, creating a brand moment that stands out and lasts beyond just the sale period.
Centrepoint’s White Wednesday: Adding colour to your world, one deal at a time.
