After 35 years of making a global impact, the Alwaleed Bin Talal Global Foundation underwent a rebrand, emerging as Alwaleed Philanthropies—a name that encapsulates the spirit of their mission. This new chapter was marked by the launch of the “Unity” campaign, a celebration of the foundation’s rich history in humanitarian efforts.
At the heart of the campaign is the hashtag #Amen, a rallying cry designed to spark hope and optimism. More than a message of support, #Amen encourages active community participation, inviting recipients to play a hands-on role in shaping the future. The campaign highlights not only the aid provided but also the foundation’s drive to empower individuals and foster a sense of unity in global development.
The “Unity” campaign reflects Alwaleed Philanthropies’ vision of a world where every individual is part of the solution, creating a more inclusive and compassionate global community.
