Background: Right after the pandemic lockdown eased, we were tasked with relaunching MG cars on social media. The world was adjusting to a “new normal,” but MG wasn’t about to settle for just being normal.
The Idea: At MG, we reject the concept of the new normal. Let’s be honest—the so-called normal is boring, outdated, and predictable. We thirst for something else. Something bold. Something that inspires creativity.
We envisioned a world where nothing is normal, where the unexpected is celebrated. A world where being different is not just accepted, it’s owned. MG isn’t just relaunching a brand—it’s offering a fresh start, a chance to redefine life.
MG is for those who want:
- A fresh start on life
- A renewed passion to be whoever they want
- To embrace every journey as an adventure
This isn’t just a relaunch of a brand; it’s a relaunch of life itself. We are bold, spirited, and unapologetically unique. At MG, we don’t just drive—we drive differently.
Welcome to the New Abnormal.
