In a pitch presentation, we were tasked to show how their creative strategic More for the Smart Few platform can travel into after sales and delight consumers.
The Business Challenge:
Volkswagen will never be able to compete on price when it comes to maintenance especially after your warranty has expired.
The Opportunity:
Volkswagen has the right to claim German quality and that applies to after sales on a regular basis vs the car itself which only comes once from Germany. How can we delight our customers beyond the original quality: The Quality you bought preserved over time
Manifesto:
Social Activation:
Key Visuals:
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