In a pitch presentation, we were tasked to show how their creative strategic More for the Smart Few platform can travel into after sales and delight consumers.
The Business Challenge:
Volkswagen will never be able to compete on price when it comes to maintenance especially after your warranty has expired.
Volkswagen has the right to claim German quality and that applies to after sales on a regular basis vs the car itself which only comes once from Germany. How can we delight our customers beyond the original quality: The Quality you bought preserved over time