In a pitch presentation, we were tasked to show how their creative strategic More for the Smart Few platform can travel into after sales and delight consumers.

The Business Challenge:

Volkswagen will never be able to compete on price when it comes to maintenance especially after your warranty has expired.

The Opportunity:

Volkswagen has the right to claim German quality and that applies to after sales on a regular basis vs the car itself which only comes once from Germany. How can we delight our customers beyond  the original quality: The Quality you bought preserved over time



Social Activation:

Key Visuals: