Poink collects Particulate Matter (pollution in simple language) from generators and prevents it from entering the environment and eventually our lungs. The collected soot is then treated to remove any impurities and toxic elements. As a result of this process all that is left is carbon based pigment. This pigment is then converted into ink, which is called Poink.
I was commissioned to do the identity for the brand and later on all the marketing collaterals for Poink.
Copywriter: Dominic Braganza