While the mall was being expanded, construction zones and closed areas would limit visitors’ space. This would be a source of frustration. Therefore, the campaign needed to give visitors the feeling of large spaces and freedom, building anticipation and keeping their senses active.
The campaign highlighted this idea through a visual language thats uses our sensorial icons to show boundaries being transcended, and gave audience a feeling for the new spaces, wonderful experiences and incredible moments to come.
These layouts were part of a comprehensive campaign. I was involved at execution level only.