Invest India is the official Investment Promotion and Facilitation Agency of the Government of India, mandated to facilitate investments into India. It is envisaged to be the first point of reference for potential investors.  All facilitation and hand-holding support to investors under the “Make in India” programme is being provided by Invest India.

The objective of the campaign was to show investors that with the knowledge, expertise and associations that Invest India has, one can rest assured that the investment can’t be in better hands than Invest India, because nobody knows India better.