The concept behind this commercial lays in the execution and details of it. The scene metaphorically symbolizes the facial hair as unwanted black enemy and the machine trimmers as warriors. The warriors are leaving the ground and celebrating the victory after their job being done precisely.

The new product from Emjoi contains sharp trimmer heads that enables the user to shave the unwanted areas precisely.


Art Director: Syed Rizvi

Illustrator: Max Dipasupil